Diana Durre, of Chambers, Nebraska, died after a 75-foot (23 m) Taco Bell sign fell on top of the truck cab she was in. The pole broke at a welded joint about 15 feet (4.5 m) above the ground owing to strong winds. The sign fell right on top of the quad-cab pickup. Diana was meeting a Wyoming couple to sell them some dogs. They had agreed to meet in North Platte, Nebraska, at about 1 p.m., “right underneath the big Taco Bell sign.” North Platte's Animal Control Division took two Yorkie dogs to the shelter. The Wyoming couple showed up after the accident.